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New Season. Same Western Legacy.

Since 1922, crafted with grit, heritage, and built to last.

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Western Gifts that Last
a Lifetime

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The Legend Lives Here.

The Lightning 4X: Our most-wanted Western hat, made to stand out.

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Kick Back in Style: Baseball Caps

American Made* & Rodeo Ready

Rugged Meets Refined: Shop LiteFelt®

Tradition Rewritten

Renegade styles for a new generation of Western

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