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Bailey Hat Company
With the foundation of a long and proud heritage, world-renowned quality, innovation, and fashion forward styling, Bailey Hats continues to be a leader in the western, fashion and casual mens hat arena. |
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News & Events
July 2006
Bailey of Hollywood Continues To Reinvent And Revolutionize With LiteStraw® For Spring/Summer 2007
Bailey of Hollywood is at it again. They are introducing an amazing new technology, called LiteStraw® just in time for the dog days of Summer that lie ahead. LiteStraw® represents a revolutionary new technology in hat-making. Classic straw hats, while they look great, are stiff and delicate. Their inherent inflexibility leads them to squeeze one’s forehead and makes them somewhat uncomfortable.
LiteStraw® is a groundbreaking treatment applied during the final stages of hat production. It takes hard straw and softens it completely to make it malleable. This allows the hat to flex and shape to fit one’s head, making it far more comfortable than any other straw hat on the market. LiteStraw®-treated hats are as soft and supple as a cloth hat; and on one with a tight weave, the LiteStraw® treatment is water-resistant.
With LiteStraw®, the classic, formal hat becomes a casual affair. Pair one with jeans and a t-shirt and all of a sudden you’ve got a look. This makes LiteStraw® perfect for the newer generation of young hat-wearers that crave a little style and sophistication. It is a perfect alternative for those wanting something other than the de-rigueur trucker hats and baseball caps. LiteStraw® is available in more than a dozen Bailey of Hollywood hat styles ranging from the classic fedora and porkpie shapes, including the Marcus, Doherty, and Gallagher, to the modern, updated styles that Bailey has become known for, like the Ashford, Trevor, and Edison.
And here’s the kicker: Bailey of Hollywood hats with the breakthrough technology of LiteStraw® don't cost a dime more than their less-advanced counterparts. So keep your head cool, dry and stylish this Summer with Bailey of Hollywood and the revolutionary technology of LiteStraw®. This is another one of many hat-making firsts for the company that invented the first-ever cloth cowboy hat in 1941 and ‘U-Rollit’ in 1951 – an innovation that allowed people to, for the first time, shape and reshape their hat brims to their liking.
Throughout its 85-year history, the Bailey Hat Company has earned an exceptional reputation by continually providing its customers with unparalleled quality and craftsmanship, as well as industry-leading designs. Bailey of Hollywood is a line of casually sophisticated, modern men’s hats that are well-known for their fresh take on classic men’s hat tailoring. Bailey 1.10 is a limited edition collection designed by guest collaborators – the debut 1.10 collection was designed by John Malkovich. George Bailey’s original credo, to make ‘the best hats possible’, is still in effect at the Bailey Hat Company and it shows in every hat they make today.
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